Tag Archive | "Yahoo"

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad […]

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Promotions: Marketing and Sales 8.3. Search Engine Marketing

Promotions: Marketing and Sales 8.3. Search Engine Marketing

In section 7.7, we covered Search Engine Optimization (SEO), the strategies and tactics you use to drive traffic to your Web site by manipulating or influencing your placement on free search engine results pages (SERPs) based on keywords that users would logically employ to find sites or services such as yours. Search Engine Marketing (SEM), […]

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The Roundup July 29

The Roundup July 29

Not only does it make a great tax, it’s pretty cool as a state flag, no? Nothing says “tax me” like a good joint. Oakland pot activists, fresh off a victory at local polls on the taxing of medical marijuana, took their first official step Tuesday toward asking California voters to legalize pot. A proposed […]

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The Roundup July 22

The Roundup July 22

Kindle (on the left) and B&N’s Plastic Logic ebook reader (right). An ebook reader you can actually READ? Who’d’ve thunk? The Kindle killer cometh. Barnes & Noble said that it will offer more than 700,000 titles, including more than 500,000 public domain books from Google Inc., and that it expects to be able to offer […]

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The Roundup July 10

The Roundup July 10

Your local bank will happily lend you a few cents. That’s why they’re called small business loans. Now we’re talking recovery. The Obama administration is developing an initiative to take money from the $700 billion rescue program for the banking system and make it available to millions of small businesses, which officials say are essential […]

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The Biz Roundup April 21

Yahoo! starts its long slow transformation into Yeahsowhat? Yahoo Inc. posted a 78% quarterly profit decline as the recession hit its slumping advertising business and the Internet company said it would eliminate about 675 more jobs, or 5% of its work force. The Sunnyvale, Calif., company was hurt across the board as companies scaled back […]

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