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Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, [...]

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Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also [...]

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Business Book: How to Start a Business

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Business Book – Shoestring Venture: The Startup Bible

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