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Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also [...]

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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks [...]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent [...]

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Web and Ecommerce 7.5. Dedicated Hosting

Web and Ecommerce 7.5. Dedicated Hosting

Dedicated Hosting In the typical hosting service, you share space on a server with other customers. You get a certain chunk of the hard disk real estate and everyone else gets the rest. This can cause you problems―if people out there in Internet land are demanding resources from your site and from other sites on [...]

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Web and Ecommerce 7.4. Website Hosting

Web and Ecommerce 7.4. Website Hosting

Website Hosting The Web server is one of the critical components of your Web site that you will probably spend far less time and energy on than you should. Most entrepreneurs, in my experience, are just looking for a good price. The only information that seems to cross their desk is the monthly price and [...]

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