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Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, […]

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Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Over 70% of your site visitors will arrive from search engine results pages (SERPs); done right, the lion’s share of these visitors will be coming from paid placement ads. When you pay for placement (PFP) or utilize a search engine’s advertising service, your ads are placed in a distinct advertiser section when users search on […]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built […]

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Web and Ecommerce 7.13. Content Management Systems

Web and Ecommerce 7.13. Content Management Systems

Content Management Systems Web content management systems, called CMS for short, allow you to create, delete, and edit pages on your Web site simply by typing the content into a Web form. You don’t have to do any coding, programming, designing, or updating. You hit a few commands, do type like crazy, and check out […]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent […]

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Business Book: How to Start a Business

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Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

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