Tag Archive | "Web advertising"

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks […]

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Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

In the simplest possible marketing configuration, you will end up using some search advertising, some network advertising, and strike a few deals with some Web publishers. But what if you want to handle your own advertising? Or, check this out, what if you want to “rent” your own Web site to advertisers. If you’re playing […]

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Promotions: Marketing and Sales 8.9. Exit Exchanges

Promotions: Marketing and Sales 8.9. Exit Exchanges

An exit exchange works pretty much the same way as a banner exchange―in this case, however, what you’re trading are pop-unders or exits. A pop-under is a pop-up with manners. Standard pop-ups load in front the page the user is really interested in; pop-unders very courteously load beneath the page. So the user is not […]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But […]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Promotions 8: Marketing and Sales

Promotions 8: Marketing and Sales

Marketing is the engine that drives every business. It is a very complex business, but nothing says you cannot go up against even the biggest marketers in the world with just the right combination of cleverness, strategy, and insight. While we cannot make you brilliant marketers in this or any other book, we can outline […]

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And now . . . adicons!

And now . . . adicons!

That is one tiny ad. But it gets bigger when you click it. This has to be some sort of Guinness world record. The New York Times Web edition this morning opened up with the tiniest banner ad I’ve ever seen. Even the Lollipop Guild will probably think this a mighty teensy ad. At around […]

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What does Google’s acquisition of AdMob mean for small business?

What does Google’s acquisition of AdMob mean for small business?

You may not have heard of them yesterday, but your online marketing is about to get a lot easier. Google continues gobbling up the online advertising world, today by taking a huge helping from the mobile advertising buffet table

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Google shows us how it’s done . . . again . . . with Campaign Insights

Our book,

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Dynamic Logic’s new report: focus on online ad’s creative more than placement

Dynamic Logic, a subsidiary company of market researcher, Millward Brown, just released a new study showing that the effectiveness of online advertisements have more to do with the creative than hyper-vigilance in placement or other metric-centric tools. Dynamic Logic finds that, once you have rationalized the placement and timing of online ads, it’s creative that […]

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Search engine advertising: Should you day-part or week-part?

Search engine advertising: Should you day-part or week-part?

Generating conversions from SEM starts out like random gambling, but it’s a slot machine that you can figure out. Our book, The Startup Bible, covers all the introductory issues of search engine marketing, including a good introduction to using day-parting, which allows you to specify what times of day you would like your ad to […]

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The Roundup July 30

The Roundup July 30

Hackers can get total control of your iPhone by sending you 512 text messages. All you have to do wrong is turn on the phone. Apple, welcome to Microsoft’s nightmare. Miller and his fellow cybersecurity researcher Collin Mulliner plan to publicize Thursday at the Black Hat cybersecurity conference in Las Vegas. Using a flaw they’ve […]

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When a click is a click: the IAB releases official standards

The Interactive Advertising Bureau, along with 32 member groups including Google and Yahoo!, have released official standards for counting “clicks” on cost-per-click Internet advertising. If you are an entrepreneur or business seriously considering Internet advertising, then it behooves you to familiarize yourself with these standards before you jump in. What this means for those who […]

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