Tag Archive | "viral marketing"

Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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The Biz Blogroll
The Best of the Biz Blogs December 3

Holistic margin management. Sounds like a diet that wouldn’t include any General Mills foods at all. :: “The key was to get everyone within the company to scrutinize costs. That concept was applied for the first time to Hamburger Helper” (from Tim Manners’ Reveries.com, December 3). I have been advising clients for years to fully [...]

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Shoestring Book Reviews

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Richard Hooker on Jim Blasingame

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Business Book: How to Start a Business

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Shoestring Venture in iTunes Store

Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

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