Tag Archive | "Tiffany’s"

Breakfast at Tiffany’s and Al Ries is on the menu

Breakfast at Tiffany’s and Al Ries is on the menu

In yet another installment of our endless review of Al Ries’ The 22 Immutable Laws of Branding, we explore a more delicate and feminine side of Ragin’ Ries as we lightly take him to Tiffany’s. Will his immovable, straight-from-the-mouth-of-god tawhid-like doctrine of one brand = one thing = one word hold up at the retailer [...]

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