Tag Archive | "The 22 Immutable Laws of Branding"

Al Ries on branding: the final word

Al Ries on branding: the final word

Just two days ago, Brandweek released its list of 2009 Superbrands (it is not happenstance that our marathon review of Al Ries has ended on the day the 2009 Superbrands were announced). Just a cursory glance over the category winners gives you a veritable rogue’s gallery of Al Ries felons. Scofflaws who not only busted […]

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Al Ries on how to maintain a brand

Al Ries on how to maintain a brand

As we wind down our marathon review of Al Ries’ The 22 Immutable Laws of Branding, we hand over the stage to Ragin’ Al himself to tell us how to maintain a brand. While the central focus of the Al Ries branding program is that one brand should always equal one thing and one word […]

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Al Ries on how to build a brand

Al Ries on how to build a brand

In our extensive review of Al Ries The 22 Immutable Laws of Branding, we’ve been throwing famous and successful brands at the book and finding that Ries’ core principles really don’t hold up too well. But what about the rest of the book? The core principle underlies only seven “immutable” laws. Are there more core […]

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