Tag Archive | "Starbucks"

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, […]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to […]

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Mothers basement and $500 loan to Start Coins for Anything

Coins for Anything– Jeff Morin is the founder and CEO of a very unique and profitable small business. Jeff is a former United States Marine Corps Sergeant that was stationed with 2nd Marine Division at Camp Lejeune, NC. Jeff saw the the challenge coins sold in his camp were selling for $2.00 – $3.00 more […]

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Hardware and Software 3.2. The Desktop Computer

Hardware and Software 3.2. The Desktop Computer

The desktop computer is a personal computer made for use on a desk in an office or home. Typically, a desktop is a stand-alone computer, but it could also refer to a workstation accessing a server, such as a SunSparc station. What distinguishes a desktop is that a.) it’s meant for a single user, unlike […]

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One more reason Starbuck’s is in trouble

One more reason Starbuck’s is in trouble

The brand is only as good as the people who represent it. This afternoon as I sat banging away at my increasingly unreadable keyboard while enjoying some overcaffeinated coffee confection at Starbucks, I was treated to a Starbucks job interview at the next table. Now, I’ve been charting in this blog all the MBA tricks […]

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The Roundup August 21

And in genuinely good news for the economy . . . Sales of previously owned single-family homes were up 7.2% compared with June and 5% from July 2008, The National Association of Realtors (NAR) reported Friday. The monthly gain was the largest on record for existing-home sales, which NAR has tracked since 1999. (“http://money.cnn.com/2009/08/21/real_estate/home_sales_rise_in_July/index.htm?postversion=2009082114,” CNN […]

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The Roundup August 4

The Roundup August 4

Lean management, but customer service sucks more than ever. When will the MBA wonks running this operation ever get a clue? Starbucks is flailing about trying everything under the sun except for improving customer service. Starbucks Corp. built its business as the anti-fast-food joint. Now, the recession and growing competition are forcing the coffeehouse giant […]

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The Roundup July 20

The Roundup July 20

I hear they’re hiring at CIT. The good news first? The bad news isn’t as bad as we thought. More plans to build homes, higher stock prices and fewer people filing first-time claims for jobless aid sent a private-sector forecast of American economic activity higher than expected in June. It was the third consecutive monthly […]

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The Roundup May 8 Madmen Edition

Since the auto industry is the number one media advertiser in the world, there’s alot of madmen who are going to get really mad when GM and Chrysler go bankrupt. In Chrysler’s Chapter 11 filing last week, Omnicom Group’s BBDO Detroit is listed as its second-largest unsecured creditor, owed $58.1 million. It’s believed, however, that […]

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How Starbucks can win back its customers

Starbucks yesterday started a much-heralded, big dollar advertising campaign taking square aim at McDonalds and McCafe. If you haven’t heard the news, yet, McDonalds has become Starbucks number one competitor for the coffee-fix market and their newly launched McCafe’s are meant to go head-to-head with the whole Starbucks concept. In advertising as in politics, it […]

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