Tag Archive | "software packages"

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks […]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get […]

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Information Technology 6.5. Application Service Providers (ASP)

Information Technology 6.5. Application Service Providers (ASP)

An Application Service Provider is a company that provides on-demand computer-based services to other companies over the Internet, usually software, typically for a usage fee. Because many small- and medium-sized businesses require specialized software but lack the resources to purchase or develop that software, ASPs provide a cost-effective way to integrate expensive software into even […]

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Hardware and Software 3.4. Systems and Software: Proprietary vs. Open Source vs. Web-Based

Hardware and Software 3.4. Systems and Software: Proprietary vs. Open Source vs. Web-Based

The software on your computer consists of the operating system, such as Windows, OSX, or Linux, and the software applications, such as word processors, spreadsheets, or graphic editing programs. The system software runs the base set of tasks for starting, using, and interfacing with the computer as well as running software applications. While most small […]

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Business Book: How to Start a Business

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