Tag Archive | "social psychologist"

The Dragonfly Effect – Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change By Jennifer Aaker and Andy Smith

Author Bios: Jennifer Aaker and Andy Smith A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? [...]

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