Tag Archive | "social networks"

The Guide to Getting Paid: weed out bad paying customers, collect on past due balances, and avoid bad debt.

Michelle Dunn is an award winning author and columnist frequently featured in the Wall Street Journal, CNN and Forbes. She has over 24 years experience in credit and debt collection. Look for her newest book being released in May by Wiley Publishing titled, “The Guide to Getting Paid, weed out bad paying customers, collect on [...]

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Connected, A Personal Relationship Manager That Brings Your Contacts and Conversations in One Place

What is the name of the site? Connected is available at http://connectedhq.com. A brief synopsis of the website / application? Connected is a web-based personal relationship manager that brings your contacts and conversations together in one place across all your online networks. It integrates with Facebook, LinkedIn, Twitter, Gmail, Google Contacts, Google Calendar, and Google [...]

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Sponzu.com – a New Social Fundraising Platform Removes Financial Barriers

The idea to create a site that would help individuals and organizations with small ideas raise funding was born in early September 2010. There are plenty of successful fundraising platforms on the internet. Some engage in pre-sale techniques, others exchange money for equity and dividends, and some just ask for donations. All these sites have [...]

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The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies

Author’s Bio Phil Simon is the author of The New Small (Motion, 2010), Why New Systems Fail (Cengage, 2010), and The Next Wave of Technologies (John Wiley & Sons, 2010). He consults companies on how to optimize their use of technology. While not consulting, Phil speaks about emerging trends and technologies. He also writes for [...]

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Engage Your Audience: How to integrate social media into your blog and website with Keepstream

What is the name of the site and URL? Keepstream – http://keepstream.com A brief synopis of the website / application ? Businesses are using social media more and more. Sites like Twitter, Facebook, and Digg are places to post interesting articles, links, and media related to your industry. Most companies and business people these days have [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people [...]

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Social network? Or pyramid scheme?

Social network? Or pyramid scheme?

Any food will do. Like spam, for instance. Over the past three months, we here at Shoestring Venture have been damn-the-burritos-full-speed-ahead in social networking and marketing. Business, as you all know, is a school of hard knocks and, I can tell you feelingly, social marketing is a class where the hard knocks rain down like [...]

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Social media marketing: some people just don’t get it

Social media marketing: some people just don’t get it

Audra Shay says, “Look before you LOL.” I am, I must confess, a social media marketing student. Not an expert, not even a proletariat. But as I’ve been cramming social media in the last year, I’ve learned one very important lesson: social media marketing is damn hard. Sure, plenty of people luck into social media [...]

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Boomer women are taking over social media

Well, not yet. There are two unexamined, persistent biases in the popular, media-driven notions of computers and social media: a.) It’s all about kids and b.) it’s all about guys. In a previous post, I examined how boomers in general were the fastest growing users in social media. And just a few days ago, Facebook [...]

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This social networking thing has gotten seriously out of control

In today’s seriously dumb department, a social network for the “hair transplant community.” Okay, aside from the bald jokes, which I avoid out of superstition (there but for the grace of God go I), why do people keep coming up with this stuff? And how do they come up with names like “hair transplant community” [...]

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Your first steps on Twitter

The day is coming. Whether you’re an entrepreneur, solopreneur, or small business owner, you’ll eventually have to dive into the social media marketing pool with the rest of us. Right now, of course, that means — at a minimum — launching some kind of Twitter, Facebook, and LinkedIn campaign. But unless you’ve grown up on [...]

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Social networks, use analysis, and correlate analysis

I’ve gotten about a dozen emails about my last post on social networking (doesn’t anyone use the comments?), so I thought I’d elaborate more on what I mean by “correlates” to online communities. The problem with most social network projects is that they don’t do what I call “correlate analysis.” Don’t go looking that up [...]

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