Tag Archive | "small business owners"

The Napoleon Complex: A shoestring startup with a big attitude

The Napoleon Complex: A shoestring startup with a big attitude

I’m Rob Basso, the founder and owner of the Long Island office of Advantage Payroll Services (www.LIAdvantage.com). When I started the LI branch of Advantage Payroll Services, I was just a kid with a passion for sales who made the right connections and found the right financial backer. I’m a Hofstra University graduate, and no, [...]

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Going Green Helps the Bottom Line

Going Green Helps the Bottom Line

The Green Business Bureau helps SMBs benefit from eco-friendliness. Marcos J. Cordero, LEED AP, CEO and Co-founder of the Green Business Bureau (www.gbb.org) started the GBB with the vision of helping small business owners implement sustainability practices that result in business benefits, such as cost-savings, ROI and additional marketing opportunities. Cordero’s vision, along with GBB’s [...]

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Nancy Lynn Jarvis: Realtor Turned Serial Killer

My husband and I owned a small real estate company which we wound down beginning in 2008 because it was costing us more to be in business than we were netting. Our plan was to declare ourselves retired and travel, but while we were fine for day to day expenses, our investments weren’t generating enough [...]

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MetricPulse: A Web-based Internet Marketing Dashboard for Your Business

What is the name of the site(s) and URL? MetricPulse (www.metricpulse.com), designed and engineered by WebSolvers (www.websolvers.com) Can you give us a brief synopsis of the website / application? MetricPulse is a web-based software application for marketers and small business owners. The cloud service collects a variety of key Internet marketing metrics from a user’s [...]

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Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money

A book synopsis : “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money,” by Melanie Rembrandt provides a simple, step-by-step guide to build buzz without spending a fortune. You’ll discover: * The #1 way to get media attention * What never [...]

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Ask Others, Trust Yourself – The Entrepreneurial Woman’s Key to Success

About the Author: Elisa Balabram is the founder and editor of WomenandBiz.com, a seven-year-old online magazine for women business owners. She also is a spiritual business/life coach and public speaker. Balabram was named the 2008 Business Champion of the Year for her commitment and support of small business by the NY District of the US [...]

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Lemonade Stand Selling, Accelerate Your Business Growth by Diane Helbig

Author Bio Diane is an internationally recognized business and leadership development coach, author, speaker, and workshop facilitator. As a certified, professional coach and president of Seize This Day Coaching, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients. Whether she is working one-on-one with clients or speaking [...]

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MediaSync Helps Marketing and PR Efforts to Reach the Influencers That Matter

If you talk to a journalist today about what their #1 complaint with PR is, I would be willing to bet that they will say something about spam. Lazy PR practices lead flaks to flood the email inboxes of hundreds (or thousands) or journalists each day with irrelevant and unsolicited press releases. And what’s worse, [...]

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ScheduleAnywhere Online Employee Scheduling Software Helps Small Business Owners and Managers Create Shift Schedules, Avoid Unnecessary Overtime Costs, and Increase Communication.

Small business owners and managers know what an important and time-consuming task staff scheduling can be. Scheduling the right number and mix of employees at the right time and place is important because understaffing can result in poor customer service, high employee turnover, and unnecessary overtime; and overstaffing will result in higher payroll costs. Most [...]

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Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business.

Short Author Bio: Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. This user-friendly book shows people who are passionate about their work how to succeed in the business side of business. She is currently at work on You Hate to Market, and What [...]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many [...]

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FINANCE, TAXES, AND BANKING 2.7. Business Banking

FINANCE, TAXES, AND BANKING 2.7. Business Banking

One of the most common mistakes new small business owners make is to use their personal banking accounts for their business. There are many compelling reasons to do this: it’s less hassle, it’s cheaper, it’s easier. However, it’s actually more hassle, more expensive in the long run, and harder. Why? Taxes―the government lets you deduct [...]

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Startup 1.9. Law, Reference, and Small Business

Startup 1.9. Law, Reference, and Small Business

FindLaw.com – http://www.FindLaw.com - We discussed FindLaw.com very early in this chapter (1.2.1). It should be one of your top three bookmarks in your browser. FindLaw is the highest-trafficked legal Web site concerning law and small business; the site provides a comprehensive set of legal resources for small business owners and entrepreneurs. These resources include Web [...]

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Shoestring Book Reviews

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Richard Hooker on Jim Blasingame
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