Tag Archive | "shoestring"

Barn Lost its Charm

Barn Lost its Charm

In 1996, I was injured in a horseback riding accident. I knew then that my blissful days of being a 72-hour a week horse wrangler and trail-ride guide would have to end. As I recovered from a full suite of injuries, I had time to consider my next move. I had been exposed to computers [...]

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A Venture on a Shoestring Budget, Helping Consumers on a Shoestring Budget

A Venture on a Shoestring Budget, Helping Consumers on a Shoestring Budget

I’m David Magier, co-founder and general counsel of Couptivate.com (www.Couptivate.com). I wanted to share my story about a web startup I built on a shoestring budget that is aimed at helping consumers live well on a shoestring budget. Couptivate provides an online wallet for consumers to track, organize, redeem and get the most out of [...]

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THREE FOR THREE!

Three For Three

I am in the unique and hectic position of having three (yes three!) companies in launch mode. They are G’Day Café pavlovas (www.gdaypavlovas.com), Henny Penny Soaps (www.hennypennysoaps.com), and Find My Treasures (www.findmytreasures.com). And for “fun” I’m completing my final six credits this Fall for my Master degree in management and administrative science! I conceived of [...]

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Educate! Social Entrepreneurship for Social Change

When a teenager begins an organization, it’s likely to be a shoestring venture. And when Eric Glustrom began Educate! in 2002 at 17 years old with the dream of providing an education to teens in Uganda, funding was certainly limited. But neither the need for support nor the daunting task of educating a nation hindered [...]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people [...]

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Information Technology 6

Information Technology 6

The success of your business can hinge as much on your information technology infrastructure as it does on your product, your marketing, or anything else. Large corporations realize this fact and make significant investments in technology to give themselves a competitive edge. Technology allows companies to be more responsive, to understand their customers better, to [...]

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Author Richard Hooker on Conversations LIVE Radio with Cyrus A. Webb

Host Cyrus Webb welcomes author Richard Hooker to discuss building a business in these uncertain economic times and what you can learn from him and his experiences in his new book SHOESTRING VENTURE. The show will be heard on the radio dial at 92. 3 FM in Arkansas and online through Blogtalkradio.com. Friday at 1p.m. [...]

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Back Office 5.9. Human Resources

Back Office 5.9. Human Resources

Right now, you’re contemplating a shoestring venture that may just be a one-person virtual business. At some point, if your venture is successful, you will bring employees on board. It may be as simple as a general office gofer to help you with all the administrative tasks you cannot outsource. It may be as complex [...]

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Bringing Your Product to Market 4.8. Roll Out

Bringing Your Product to Market 4.8. Roll Out

4.8. Roll Out Your final step involves actually rolling out the product. Here you have two options, which are not mutually exclusive: You can license the product or business idea to another company and collect royalties. You can manage your own company and either do the manufacturing and marketing yourself, or outsource these functions. Section [...]

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Hardware and Software Internet 3.17. Virtual Fax Services

Hardware and Software Internet 3.17. Virtual Fax Services

Faxes seem pretty easy. Buy a fax machine, plug it into a phone line, and there you go. Well . . . Faxes are central to your business, so you have no choice but to have a fax solution. You can plug a fax machine into your existing phone line or you can buy an [...]

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Hardware and Software 3.0

Hardware and Software 3.0

Running a shoestring venture from a virtual office means that your most substantial investment consists of your computer and the software you run on it, an investment not just measurable in dollars, but in productivity, as well. You can easily save dollars, but if you don’t have the right productivity solution, you lose valuable time [...]

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FINANCE, TAXES, AND BANKING 2.2. Financing Your Business

FINANCE, TAXES, AND BANKING 2.2. Financing Your Business

You may have the greatest business idea in the world. You may be smart, hard-working, and totally focused. But if you don’t have the money to turn your ideas into a successful business, you have nothing. Some businesses and shoestring ventures need little or no financing; you can fund them by keeping your day job. [...]

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Finance, Taxes & Banking 2.0

Finance, Taxes & Banking 2.0

Very few people go into business because they love accounting, bookkeeping, taxes, or fretting about where their cash is coming from . . . or where it’s going. Realistically, however, what makes a business a business, as separate from a hobby or a job, is that it’s about money. Money coming in. Money going out. [...]

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This is the Century for Small Business

Corporate leviathans appear to have every advantage over small business— big bank accounts, armies of Harvard-educated MBA’s, fleets of lawyers, wallets filled with powerful politicians, and access to the biggest, baddest, priciest media on the planet. And what do you have? A great idea, a laptop, and a stressed-out checking account. What chance do you have? [...]

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Richard Hooker and Jim Blasingame offer some tips on how to start up your small business.

Tune-in to Jim Blasingame. Richard will be discussing some tips on how to start a business and the updated Shoestring Venture: The Startup Bible coming out in June 2010. Here is the link to Jim Blasingame’s interview on May 21, 2010 @ 7:00 a.m. EST. - http://www.smallbusinessadvocate.com/show/schedule If you miss it, this link will have [...]

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Costco as a startup

Yesterday, stock analysts upgraded Costco stock to “Outperform” as the warehouse discounter goes gangbusters in this recession (well, gangbusters is a relative term when everyone else is losing money). CNN has a must read interview with Costco founders Jim Sinegal and Jeffrey Brofman, who go into great detail how they started the company with their [...]

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