Tag Archive | "SEM"

Search engine advertising: Should you day-part or week-part?

Search engine advertising: Should you day-part or week-part?

Generating conversions from SEM starts out like random gambling, but it’s a slot machine that you can figure out. Our book, The Startup Bible, covers all the introductory issues of search engine marketing, including a good introduction to using day-parting, which allows you to specify what times of day you would like your ad to [...]

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The Roundup July 29

The Roundup July 29

Not only does it make a great tax, it’s pretty cool as a state flag, no? Nothing says “tax me” like a good joint. Oakland pot activists, fresh off a victory at local polls on the taxing of medical marijuana, took their first official step Tuesday toward asking California voters to legalize pot. A proposed [...]

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The Roundup July 10

The Roundup July 10

Your local bank will happily lend you a few cents. That’s why they’re called small business loans. Now we’re talking recovery. The Obama administration is developing an initiative to take money from the $700 billion rescue program for the banking system and make it available to millions of small businesses, which officials say are essential [...]

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So what exactly is Wolfram/Alpha and how does that affect your SEO equation?

Unless you’re a dyed-in-the-wool tech geek with an ear to every railroad track, you’ve probably seen or heard the word “Wolfram/Alpha” in only the most fuzzy way as some kind of Google competitor or next-generation something-or-other-maybe-a-search-engine. You may have heard hints that Google plans to take on Wolfram/Alpha at its own game. What’s this new [...]

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The Roundup May 15

And speaking of the evil that Google does . . . On Monday, FPX filed a class-action suit against Google in federal court in Texas, saying that Google had infringed on its trademark and challenging Google’s policies on behalf of all trademark owners in the state. Legal experts said it was the first class-action suit [...]

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Should trademarks apply to paid search advertising?

In the rough-and-tumble world of paid search advertising where winning literally means coming out on top, competitors routinely purchase search ads using competitors trademarked names or products as search terms. Say you are selling an MP3 player and the iPod is your direct competitor. So you go to Google AdWords and bid a high price [...]

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