Tag Archive | "Search results"

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Over 70% of your site visitors will arrive from search engine results pages (SERPs); done right, the lion’s share of these visitors will be coming from paid placement ads. When you pay for placement (PFP) or utilize a search engine’s advertising service, your ads are placed in a distinct advertiser section when users search on [...]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get [...]

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Web and Ecommerce 7.6. Domain Name Registration

Web and Ecommerce 7.6. Domain Name Registration

Domain Name Registration We discuss domain name registration in great detail in our very first chapter since your Web domain name is an inseparable part of the process of naming your company. A great company name does not mean anything if you cannot match it with a reasonably close domain name! Domain name registration, however, [...]

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