Tag Archive | "search engines"

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also […]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But […]

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Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad […]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper […]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get […]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn […]

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Web and Ecommerce 7

Web and Ecommerce 7

Getting your Web site right means accomplishing many different tasks. Because so many different aspects contribute to a site’s success, the task requires many different hands to make it work. This chapter covers the main aspects of getting your site up and running and the resources available to you to get it right. We begin […]

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To 16,000 customers starting with a computer and a desk

FusionCharts is today a common name among web developers with over 16,000 organizations in 110 countries using it. It is used by names as big as LinkedIn, weather.com, Google, Cisco, GE and World bank. Howmuchever it sounds like a carefully crafted 12-point business plan by a left-brained Harvard-passout, it is so much the opposite. It […]

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The Roundup August 17

It may not be “business,” but it’s not like there’s any news on Fox News, either. The News Corporation needs television viewers to find the Fox Business Network, and it thinks the cowboy-hat-wearing radio host Don Imus could help. . . . So far the upstart’s audience is measly. Nielsen Media Research estimates that in […]

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