Tag Archive | "search engine"

Tip Sheet: Cost Effective Foreign Marketing

Cost-effective marketing for foreign markets: tips for business owners Have you considered tapping into foreign markets to dramatically expand your customer base and boost your revenue? Despite what many people think, selling abroad is not just for large corporations – SMEs can access overseas markets too. Many companies are put off by the amount of [...]

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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks [...]

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Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad [...]

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Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Over 70% of your site visitors will arrive from search engine results pages (SERPs); done right, the lion’s share of these visitors will be coming from paid placement ads. When you pay for placement (PFP) or utilize a search engine’s advertising service, your ads are placed in a distinct advertiser section when users search on [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many [...]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get [...]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, [...]

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Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Website Design and Development: Outsource Companies One thing this world is not short of are Website design and development companies. It’s harder to find a McDonalds than it is to find some company that will do your Web site for you. Your problem isn’t finding outsource companies; your problem is finding one outsource company in [...]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn [...]

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Information Technology 6.8. Data Mining & Analysis

Information Technology 6.8. Data Mining & Analysis

As your business collects information of all sorts, that information can be used help you make business decisions. Data mining and data analysis are the tools businesses use to turn information in databases into business decisions and business actions. Despite its complexity and impenetrable codes and math equations, data mining and analysis is really very [...]

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