Tag Archive | "Search engine optimization"

SEO Book that was almost not written becomes Amazon best-seller

SEO Book that was almost not written becomes Amazon best-seller

A short authors bio : “David Amerland is the author of the best-selling ‘SEO Help’, ‘Online Marketing Help’ and ‘Brilliant SEO’. His books on online marketing, SEO and the social media revolution have helped thousands of entrepreneurs build successful online businesses. When he is not busy writing he advises companies and start ups on social […]

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Castle Ink Mompreneur Starts Home-based Business on Shoestring Budget

Lauren Elward is not a typical housewife. The mother of two, and current CEO of Castle Ink (http://www.castleink.com), got her start in education, having served as a high school English teacher for several years. Five years ago when she wasn’t creating lesson plans, Elward started to draw up business plans for an online venture. Nearly […]

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Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money

A book synopsis : “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money,” by Melanie Rembrandt provides a simple, step-by-step guide to build buzz without spending a fortune. You’ll discover: * The #1 way to get media attention * What never […]

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Buddy Bike: Love Inspires Two Fathers to Build an Innovative Tandem Bicycle

In the early 1990s Robert “Bob” Gardner from Willits, California created what would eventually become the Buddy Bike. Bob, a bicycle enthusiast, was inspired to customize a bike to ride with his young son, Isaac. Bob added a seat and foot pegs to his bicycle so Isaac could ride in front of his seat. While […]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built […]

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Promotions: Marketing and Sales 8.3. Search Engine Marketing

Promotions: Marketing and Sales 8.3. Search Engine Marketing

In section 7.7, we covered Search Engine Optimization (SEO), the strategies and tactics you use to drive traffic to your Web site by manipulating or influencing your placement on free search engine results pages (SERPs) based on keywords that users would logically employ to find sites or services such as yours. Search Engine Marketing (SEM), […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many […]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get […]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, […]

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Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Website Design and Development: Outsource Companies One thing this world is not short of are Website design and development companies. It’s harder to find a McDonalds than it is to find some company that will do your Web site for you. Your problem isn’t finding outsource companies; your problem is finding one outsource company in […]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn […]

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Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people […]

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Web and Ecommerce 7

Web and Ecommerce 7

Getting your Web site right means accomplishing many different tasks. Because so many different aspects contribute to a site’s success, the task requires many different hands to make it work. This chapter covers the main aspects of getting your site up and running and the resources available to you to get it right. We begin […]

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Back Office 5.12. Customer Support

Back Office 5.12. Customer Support

Customer support is a very specialized communications fulfillment function that involves fielding customer questions, complaints, and inquiries. Customer support services require a much more intimate working knowledge of your services or products than telephone reception. Why would you require customer support? You are selling a product to many customers―you need a customer support service to […]

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Back Office 5.4. Virtual Staffing Services

Back Office 5.4. Virtual Staffing Services

Finally, you can turn to a single company to provide turnkey solutions to your back office needs. A turnkey provider offers most or all of the services you need in a single place. Some are virtual providers only (they work offsite), but some agencies can provide on-site assistance, as well. From your perspective, there is […]

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