Tag Archive | "relationship management"

A New Experience in Giving By Yeo Zuo Yi and James Li

As college freshmen in Georgetown University, James Li (Georgetown University ’13) and Yeo Zuo Yi (University of Pennsylvania ’13) met each other through the Compass Fellowship, a program designed to promote social entrepreneurship among undergraduate students. That same fall, Li and Yeo came across a video on YouTube featuring a project that aimed to provide [...]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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