Tag Archive | "public relations"

Young Entrepreneurs Tap into New Media Tools to Spark Business Venture Framework Media Strategies

Young Entrepreneurs Tap into New Media Tools to Spark Business Venture Framework Media Strategies

As Peter Kelly and Jeremiah Sullivan waved a sincere goodbye to their fellow graduates in Seton Hall University’s Class of 2009, the reality of a uncertain job-market began to really set in. Once immersed in academic study and propelled by bottomless aspirations, after completing their senior years in college, many of America’s recent graduates have […]

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A Crazy, a Shoestring Budget, and 1000 Miles of Distance: How Two Entrepreneurs Brought a Crazy Idea to the Market Without Ever Meeting

A Crazy, a Shoestring Budget, and 1000 Miles of Distance: How Two Entrepreneurs Brought a Crazy Idea to the Market Without Ever Meeting.

Booty Pillows is quite unique. Aside from the rather unusual product with the name to match, the business behind the Booty Pillow is quite unique as well. The founders, Nic McGrue and Lull Mengesha, are two young professionals at the very beginning of their careers. The two became friends in a college and always […]

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Startup from the Ground Up : Practical Insights for Entrepreneurs – How to Go from an Idea to New Business

Meet Cynthia Kocialski, she is the founder of three technology companies in computer hardware and software. Currently, she is a business consultant for start-ups. What makes her unique is that she has experienced many start-ups and seen them from the inside out, including the day-to-day trials and tribulations, not just the milestones and status presented […]

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Start It Up: The Complete Teen Business Guide to Turning Your Passions Into Pay

A short author’s bio : Author Kenrya Rankin has written for more than a dozen national publications including Reader’s Digest, Black Enterprise, Glamour, Latina, ShopSmart, Redbook and Shape. A lifestyle expert, she writes about everything from entrepreneurship to health, technology, politics, relationships and education reform, and her work has been translated into 21 languages. She […]

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Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money

A book synopsis : “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money,” by Melanie Rembrandt provides a simple, step-by-step guide to build buzz without spending a fortune. You’ll discover: * The #1 way to get media attention * What never […]

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The MyChinoki Story – Where Deals Come to You

Ideas are a strange thing. They come at odd times in your life and, too often, they get thrown on top of the that-will-never-happen pile. It seems so easy to get inspired, yet so difficult to take action. In this day and age, we are conditioned to believe that a standard way of life is […]

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Homepage Evangelist: An Interview with Carma Spence

Carma Spence, author of Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!, took some time to chat with us about her book and the story behind it. Why did you write this book? Well, that’s kind of a fun story. […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant […]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, […]

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