Tag Archive | "promotions"

ec·o·nom·ics: a simple twist on normalcy

The Road Less Traveled – Publishing, Marketing, and Promoting from the Ground Up

A short authors bio: Kersten L. Kelly is a self-published author of narrative non-fiction and semi-fiction books. She grew up in Munster, Indiana, and currently works in a sales role based out of Chicago, Illinois. She started writing at an early age and graduated from Indiana University with a dual Bachelor’s Degree in Economics and [...]

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Getting Laid Off Is Sometimes a Good Thing

Getting Laid Off Is Sometimes a Good Thing

Name of your company and URL My company is called GREEN LEAF PROMOTIONS. We are a promotional marketing and design company. www.greenleafpromotions.logomall.com Date Started I started looking into doing a business like this in August 2008. What is your product or service? Green Leaf Promotions uses imprinted ad specialty items to help our customers gain [...]

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Online Reservations Made Simple: SeatSimple Aims to Disrupt Online Reservation Industry

In February 2010, Grant Landram was just a consultant helping businesses optimize their social media strategy; he had no idea about the opportunity that would soon fall in his lap. One client of his, a restaurant owner, hired him to help the restaurant grow fans on Facebook, using creative campaigns and promotions, in hopes of [...]

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The Twisplays Story

www.twisplays.com It popped into my mind last summer (2010) that Twitter would go well on LED signs. I searched for a product but found none, so I decided to make one. I was able to put together a prototype which was awesome. After receiving encouraging comments from my LinkedIn networks, I invested in producing a [...]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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Bringing Your Product to Market 4.4. Concepting and Testing

Bringing Your Product to Market 4.4. Concepting and Testing

4.4. Concepting and Testing In the concepting phase, you convert your idea to a full description. In this phase, you define all your product attributes, features, parts, size, weight, price, packaging, distribution channels, and promotions―as much as you can flesh out about what your end product actually will be and what it will look like [...]

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The Roundup June 24

Before you give away the store, you might want to check with the franchisees who own the store. The sit-down casual segment of the restaurant industry has traditionally competed more on advertising and location than price, but these days, the chains appear to have little choice. Consumers hurt by the recession are eating out less. [...]

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