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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Posted on 04 August 2010. Tags: acts, advertisers, advertising campaign, affiliate, affiliate management, affiliate marketing, Affiliate Marketing Networks, affiliate network, affiliate networks, affiliate tracking software, Amazon, analytics, ATT, Azoogle, campaigns, cdnow, Cost Per Action, cost-per-click, CPC, cpm, email advertising, impressions, LinkShare, Macy’s, online advertising, online sales, pay per click, performance marketing, personal web site, pricing model, product catalog, quacks, respected affiliate network, review products, sales representative, search engine, search engine portals, Shareasale, Sharesale, software packages, United States, untargeted CPA, Web advertisers, Web advertising, web publisher, Web publishers, web server, Web site advertisers, Web site owners, Web site visitor, Web sites―this, Web-based merchants

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Posted on 21 July 2010. Tags: administration tools, affiliate program management, Agora, bank, banner manager, business, Business_Finance, Buy.com, cache control, cart software, catalogs, checkout, confidential information, content management systems, credit card numbers, credit card transaction, cyberspace, e-commerce, E-commerce encryption, e-commerce equation, e-commerce site, ecommerce shopping carts, Electronic commerce, enterprise e-commerce, financial institution, free fraud detection services, fulfillment, Google, Google Checkout, hosting service, HTML, html pages, interpreter, larger online stores, Linux, manager, manager Sideboxes Multiple languages and currencies, merchant account, Merchant services, Miva, month Web, moving parts, MySQL, Newsletter, Online shopping, online store owners, order management, order processor, OsCommerce, osCommerce-equipped Web store, payment gateway, Payment systems, PayPal, PHP, PHP programming language, product catalog, prying eyes, secure sockets layer, shopping cart, Shopping cart software, SSL, SSL certificate encryption, stock, store design tools, The Express, travel packages, United Kingdom, United States, UNIX, Volusion, Web site building, Web statistics package, Web store, Web-based credit card transactions, Zen Cart

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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