Tag Archive | "pricing"

Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Hybrid pricing changes the game for services . . .

For those of you who outsource services, such as Web site design, database design, call centers, etc., as well as those of you who sell services, such as Web site designers, designers, database builders, and so on, the current recession has forced both outsourcing companies and services companies to rethink how they structure their fees. [...]

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The Roundup September 16

Dreamweaver becomes Dreamcounter and Acrobat Reader becomes Acrobat Number Cruncher. It may not be hot, but it’s cool. Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture’s analytic software will be embedded in Adobe’s content-creation tools. . . . Omniture [...]

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At Burt’s Bees, the recession never happened

I have been following Burt’s Bees closely as a marketing professional since 1999 and, I’m happy to say, did a biz analysis of the company in 2004. Today’s LA Times is the first newspaper outside of North Carolina to realize that the recession seems to have had zero effect on the company’s sales and it’s [...]

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