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Two Entrepreneurs, One Bedroom.

Two Entrepreneurs, One Bedroom.

Husband and wife entrepreneur teams do two things exceedingly well: succeed or fail. Two entrepreneurs in one house can cause big problems for both the business and the relationship. Luckily, in the midst of stressful challenges, my husband and I learned the greatest lesson of all: divide and conquer. For me, my entrepreneurial journey has […]

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Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also […]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts […]

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The Roundup August 4

The Roundup August 4

Lean management, but customer service sucks more than ever. When will the MBA wonks running this operation ever get a clue? Starbucks is flailing about trying everything under the sun except for improving customer service. Starbucks Corp. built its business as the anti-fast-food joint. Now, the recession and growing competition are forcing the coffeehouse giant […]

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