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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Posted on 26 July 2010. Tags: Abraham Maslow, advertising, affiliate marketing, Al Riess, American Marketing Association, arcane art, Arthur Levitt, business activity, business marketing, business to business, complex art, CRM, cycle management, David Aaker, demonstrations Presentations Trade shows/conferences Exhibits Brand ambassadors, Direct Marketing Association, empty bank account, entrepreneur, Entrepreneur Magazine, finance, find Entrepreneur, Focus groups General marketing Interactive marketing International research Market research Multicultural, general business resources, general marketing resources, Global marketing, greatest challenge, Guerrilla marketing, hell, high water, integrated advertising plan, Integrated marketing, interactive advertising, Internet marketing, Internet marketing Media Marketing research Marketing strategy New, Jack Trout, Kenichi Ohmae, knowledge management, Larry Porter, lemonade stand, link management, marketing advertising, maximum exposure, media advertising, Nike, Online affiliate marketing Pay-per-click advertising Social network, Online forum, online magazine, online magazines, online marketing tactics, outdoor advertising, pay-per-click advertising, prime bookmark site, print advertising, product placements, Promotion, promotions, promotions―advertising, public relations, public relations web, relationship management, response advertising, search engine, Search engine marketing Summits Web site technology, search engine marketing―working, search engine rankings, search engine results, sidewalk, single most important aspect, viral marketing, web marketing, Web marketing Web site, web placement, Web site technology, Web―you, word marketing

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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