Tag Archive | "Nike"

How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

Author Bio: Kelly McDonald is a marketing and advertising expert with more than 20 years of ad agency experience. She worked in top positions for several global ad agencies before starting her own marketing firm. Her company, McDonald Marketing, has won 7 Telly awards, the television industry’s award for creative excellence. Her client experience includes […]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant […]

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Shoestring Book Reviews

Shoestring Venture Reviews
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Richard Hooker on Jim Blasingame

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Business Book: How to Start a Business

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Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

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