Tag Archive | "MySQL"

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, […]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built […]

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Web and Ecommerce 7.13. Content Management Systems

Web and Ecommerce 7.13. Content Management Systems

Content Management Systems Web content management systems, called CMS for short, allow you to create, delete, and edit pages on your Web site simply by typing the content into a Web form. You don’t have to do any coding, programming, designing, or updating. You hit a few commands, do type like crazy, and check out […]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts […]

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Web and Ecommerce 7.5. Dedicated Hosting

Web and Ecommerce 7.5. Dedicated Hosting

Dedicated Hosting In the typical hosting service, you share space on a server with other customers. You get a certain chunk of the hard disk real estate and everyone else gets the rest. This can cause you problems―if people out there in Internet land are demanding resources from your site and from other sites on […]

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Information Technology 6.6. Database Development

Information Technology 6.6. Database Development

For many businesses, their most valuable asset is information; it is no accident that “IT” begins with the word “information.” Some of this information is valuable because it is necessary, such as employee information or client phone numbers. Some of this information is valuable because it is actionable, i.e., it provides a foundation for making […]

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