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Bringing Your Product to Market 4.3. Idea Screening

Bringing Your Product to Market 4.3. Idea Screening

4.3. Idea Screening Idea screening is a process, formal or informal, through which you evaluate a product or service idea to determine if it’s worth the time and money to develop further. Idea screening answers two basic questions: Is this product feasible? Is this service doable? Will I make a profit? The whole point of [...]

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Bringing Your Product to Market 4.0

Bringing Your Product to Market 4.0

Customers see products and services; they don’t really see much else about your business. You worry your head about the entire business, so you pay attention to marketing, branding, operations, and profit. But your customer only really cares about the thing you make or the thing you do. And when they look at your product [...]

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