Tag Archive | "Microsoft"

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Information Technology 6.8. Data Mining & Analysis

Information Technology 6.8. Data Mining & Analysis

As your business collects information of all sorts, that information can be used help you make business decisions. Data mining and data analysis are the tools businesses use to turn information in databases into business decisions and business actions. Despite its complexity and impenetrable codes and math equations, data mining and analysis is really very [...]

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Information Technology 6.5. Application Service Providers (ASP)

Information Technology 6.5. Application Service Providers (ASP)

An Application Service Provider is a company that provides on-demand computer-based services to other companies over the Internet, usually software, typically for a usage fee. Because many small- and medium-sized businesses require specialized software but lack the resources to purchase or develop that software, ASPs provide a cost-effective way to integrate expensive software into even [...]

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Back Office 5.5  Word Processing

Back Office 5.5 Word Processing

Among the myriad of back office tasks you can outsource, word processing is perhaps the easiest. It requires very little from the outsource vendor: a computer, Microsoft Word, and an Internet connection. You can easily find outsource word processing vendors or freelancers by using marketplaces and job boards (see 5.2) or finding an online virtual [...]

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Bringing Your Product to Market 4.0

Bringing Your Product to Market 4.0

Customers see products and services; they don’t really see much else about your business. You worry your head about the entire business, so you pay attention to marketing, branding, operations, and profit. But your customer only really cares about the thing you make or the thing you do. And when they look at your product [...]

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This is the Century for Small Business

Corporate leviathans appear to have every advantage over small business— big bank accounts, armies of Harvard-educated MBA’s, fleets of lawyers, wallets filled with powerful politicians, and access to the biggest, baddest, priciest media on the planet. And what do you have? A great idea, a laptop, and a stressed-out checking account. What chance do you have? [...]

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The good news about Outlook

The good news about Outlook

Considering how buggy and incomplete Microsoft final software releases are (think Vista), I wouldn’t want to find out what Microsoft actually considers a beta version to be. Microsoft today released a public beta of Outlook 2010 that includes heavy integration with social network sites with its new Outlook Social Connector. The feature will allow you [...]

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Goodbye to Microsoft Office Accounting

Goodbye to Microsoft Office Accounting

They say that second place is the same as last place. So is last place. We feature Microsoft Accounting in our book, The Startup Bible as a genuinely excellent and relatively inexpensive accounting software for business, along with the much more scaled-down Microsoft Money (suitable for low-revenue, one-person businesses). Alas, neither Money (which Microsoft announced [...]

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And if you survived the Facebook purges, here’s a Sidekick to the ribs

And if you survived the Facebook purges, here’s a Sidekick to the ribs

The candy colors and caffeinated emoticons are your first clue this ain’t no business phone. Now, if your Facebook account survived (chances are it did since only 0.05% of Facebook accounts were removed between October 3 and 10), hopefully you didn’t have any important business contact information on T-Mobile’s Sidekick, which went dead when the [...]

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The Roundup September 26 & 27 Madmen really are mad

The Roundup September 26 & 27 Madmen really are mad

Who not to invite to your Windows 7 party. It’s been a pretty sad week in marketing, from the “AIDS is like sleeping with Hitler” commercial in Germany to Carly Fiorina comparing herself to a dog in, well, Carlyfornia. So, in honor of all the hard-working marketers and ad-men who daily struggle against looking like [...]

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The Roundup September 19 & 20

The Roundup September 19 & 20

Why the stupid grin? Because I still have my job. So there. It was an Onion kind of week in the wacky world of business news. As Voltaire once said, “If The Onion did not exist it would be necessary to invent it.” Well, not really, but here’s just a few of the more Oniony [...]

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The Roundup September 9

The Roundup September 9

Rest in peace. It was good having you around. It’s better having you gone. Of course, with credit card rates pushing 30% and credit card companies acting more and more like looters than lenders, the contraction of consumer credit not only makes sense, it’s more like an inexorable law of the physical universe. Credit card [...]

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The Roundup September 8

The Roundup September 8

We’re off to see Netflix. This will be either the marketing coup of the year or the server crash of the century. Anyone with a computer and Internet connection can be off to see “The Wizard of Oz” for free next month, courtesy of Netflix’s movie-streaming service. The free showings will be available throughout the [...]

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The Roundup August 27

The Roundup August 27

For Governor Schwarzenegger, it turns out to be bad luck that this was the year Craig’s List started cracking down on prostitution ads. Just when California state government needed the money most! And for a limited time only on eBay and Craig’s List . . . the state of California! In his latest effort to [...]

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The Roundup August 24

The Roundup August 24

I’m thinking we shoulda’ called it The Micro-Startup Bible, since that’s the new VC fashion. Venture capitalists learn a new fashion — micro-startups. Kind of like a shoestring venture, no? Two dozen companies displayed their wares on Wednesday in brief talks that are the graduation ceremony at Y Combinator, which invests up to $20,000 in [...]

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The Roundup August 17

It may not be “business,” but it’s not like there’s any news on Fox News, either. The News Corporation needs television viewers to find the Fox Business Network, and it thinks the cowboy-hat-wearing radio host Don Imus could help. . . . So far the upstart’s audience is measly. Nielsen Media Research estimates that in [...]

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The Roundup July 29

The Roundup July 29

Not only does it make a great tax, it’s pretty cool as a state flag, no? Nothing says “tax me” like a good joint. Oakland pot activists, fresh off a victory at local polls on the taxing of medical marijuana, took their first official step Tuesday toward asking California voters to legalize pot. A proposed [...]

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The Roundup July 25 & 26: A week of losers

The Roundup July 25 & 26: A week of losers

What this place needs is a good copy of Stephen Robbins . . . or a riot. Chen Guojun General manager of Jianlong Steel, about to acquire state-owned Tonghua Iron & Steel, gets some pretty hard sensitivity training by Tonghua employees for being high-handed, highly paid, and threatening to lay off everyone whose name is [...]

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The Roundup July 20

The Roundup July 20

I hear they’re hiring at CIT. The good news first? The bad news isn’t as bad as we thought. More plans to build homes, higher stock prices and fewer people filing first-time claims for jobless aid sent a private-sector forecast of American economic activity higher than expected in June. It was the third consecutive monthly [...]

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