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Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, [...]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built [...]

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Information Technology 6.8. Data Mining & Analysis

Information Technology 6.8. Data Mining & Analysis

As your business collects information of all sorts, that information can be used help you make business decisions. Data mining and data analysis are the tools businesses use to turn information in databases into business decisions and business actions. Despite its complexity and impenetrable codes and math equations, data mining and analysis is really very [...]

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Information Technology 6.7. Database Administration

Information Technology 6.7. Database Administration

Unfortunately, databases are not like any other application that you can install on your computer and, once installed, away you go in your beautiful balloon. They are being constantly updated―every time someone makes a purchase, your bookkeeper enters a transaction, or something happens on a project, information gets added to the attached database. With information [...]

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Information Technology 6.6. Database Development

Information Technology 6.6. Database Development

For many businesses, their most valuable asset is information; it is no accident that “IT” begins with the word “information.” Some of this information is valuable because it is necessary, such as employee information or client phone numbers. Some of this information is valuable because it is actionable, i.e., it provides a foundation for making [...]

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Hardware and Software 3.5. Operating System

Hardware and Software 3.5. Operating System

There are three major operating systems you can choose from; your choice will affect the range and quality of applications available to you, the security and stability of your computer, and your computer’s overall performance. Windows—the most widely used operating system offering the widest range of applications; Windows is also the most vulnerable to viruses [...]

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