Tag Archive | "media advertising"

Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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The Roundup April 30

A hard ending maketh a good beginning. But the president also criticized a group of investment firms and hedge funds that did not agree to a $2.25 billion cash offer to cancel $6.9 billion in Chrysler’s debt, saying they were holding out “for the prospect of an unjustified taxpayer-funded bailout.” Chrysler’s main task in bankruptcy [...]

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