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Startup 1.4. Naming Your Business and Designing Your Logo

Startup 1.4. Naming Your Business and Designing Your Logo

At some point, you have to sit down and name your business. Someday somebody is going to play the following music to your ears: “Who do I write the check to?” And you say . . .? “So,” you may ask, “what’s so hard about naming my company?” Well, there are a few issues you have [...]

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The Roundup September 10

The Roundup September 10

Startup success comes from many things, but NEVER from wasting time watching garbage on TV. I’m not a businessperson in real life, but I play one on TV! Kevin O’Leary stars on ABC’s new business reality show Shark Tank as one of five executives who vet business ideas pitched by would-be entrepreneurs. O’Leary often delivers [...]

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Bratz get busted

In a ruling that every entrepreneur in product development should take note of, a judge formally stripped MGA Entertainment of all rights to the Bratz doll it developed many years ago. For those of you not familiar with the tweeny-teeny dolls who make Britney, Lindsey, and Paris look like nuns with multiple doctorates, MGA was [...]

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Shoestring Book Reviews

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Richard Hooker on Jim Blasingame

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Business Book: How to Start a Business

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