Tag Archive | "marketing"

Derek Johnson Brings SMS Marketing to the Masses with Tatango.com

  What is the name and URL of your site? Tatango – http://www.tatango.com A brief synopsis of the website / application ? Five-year-olds are text messaging nowadays, aren’t they? So, if I had to explain Tatango to a five-year- old, I would tell them that Tatango allows any businesses or organization to send a text […]

Read the full story

Posted in Web Based Business ApplicationsComments (0)

Promotions: Marketing and Sales 8.14. Email Marketing

Promotions: Marketing and Sales 8.14. Email Marketing

On its face, email marketing seems pretty simple: using email to promote your product, service, or company. Everyone uses email and it costs virtually nothing to send. In practice, however, email marketing can be very complex. As a species of direct marketing, its success largely depends on how well you target your email ads and […]

Read the full story

Posted in Email MarketingComments (0)

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also […]

Read the full story

Posted in Affiliate Marketing SoftwareComments (0)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

In the simplest possible marketing configuration, you will end up using some search advertising, some network advertising, and strike a few deals with some Web publishers. But what if you want to handle your own advertising? Or, check this out, what if you want to “rent” your own Web site to advertisers. If you’re playing […]

Read the full story

Posted in Virtual AdserversComments (0)

Promotions: Marketing and Sales 8.9. Exit Exchanges

Promotions: Marketing and Sales 8.9. Exit Exchanges

An exit exchange works pretty much the same way as a banner exchange―in this case, however, what you’re trading are pop-unders or exits. A pop-under is a pop-up with manners. Standard pop-ups load in front the page the user is really interested in; pop-unders very courteously load beneath the page. So the user is not […]

Read the full story

Posted in Exit ExchangesComments (0)

Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But […]

Read the full story

Posted in Banner ExchangesComments (0)

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad […]

Read the full story

Posted in Pay-Per-Click NetworksComments (0)

Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

Read the full story

Posted in Web MarketingComments (0)

Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many […]

Read the full story

Posted in Site Analytics: SoftwareComments (0)

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get […]

Read the full story

Posted in Search Engine Optimization and SubmissionComments (1)

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, […]

Read the full story

Posted in Search Engine Optimization and CopywritingComments (0)

Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people […]

Read the full story

Posted in Web Design and DevelopmentComments (0)

Back Office 5.13. Call Centers

Back Office 5.13. Call Centers

So, what exactly is a “call center”? Well, it depends on who’s doing the talking. In its most general usage, a call center is any centralized office―outsourced or not―for inbound and outbound calls. Some firms use “call center” to specifically refer to inbound calls; many use it to describe outbound call facilities, such as telemarketing […]

Read the full story

Posted in Call CentersComments (0)

Back Office 5.12. Customer Support

Back Office 5.12. Customer Support

Customer support is a very specialized communications fulfillment function that involves fielding customer questions, complaints, and inquiries. Customer support services require a much more intimate working knowledge of your services or products than telephone reception. Why would you require customer support? You are selling a product to many customers―you need a customer support service to […]

Read the full story

Posted in Customer SupportComments (0)

Back Office 5.7. Data Entry and Processing

Back Office 5.7. Data Entry and Processing

As a start-up venture, you may not require much data entry or processing. However, if your business deals with large customer groups, mailing lists, contact lists, or large numbers of documents, then data entry and processing will be mission critical. Some types of mission-critical data, like mailing lists, often require specialized expertise beyond mere data […]

Read the full story

Posted in Data Entry and ProcessingComments (0)

Back Office 5.2. Outsourcing Your Back Office: Marketplaces and Job Boards

Back Office 5.2. Outsourcing Your Back Office: Marketplaces and Job Boards

One way to fill your back office needs is to hire people one at a time through an RFP marketplace or job board. You can advertise for an ongoing outsource relationship or just have piece-work bid on one-at-a-time by freelancers or vendors. While technically not “turnkey” solutions, these marketplaces and job boards as giving you […]

Read the full story

Posted in Outsourcing Your Back Office: Marketplaces and Job BoardsComments (0)

Bringing Your Product to Market Chapter 4 Appendix

15 Steps To Bring Your Product To Market Don Debelak http://www.dondebelak.net/index.php?page=15_Steps_to_Bring_Your_Product_to_Market Step 1: Idea Conception Many people come up with ideas in different ways but all that is important is that you have a new product idea that you are excited about and you want to see what you can do with it. Step 2: […]

Read the full story

Posted in Chapter 4 AppendixComments (0)

Bringing Your Product to Market 4.9. Licensing

Bringing Your Product to Market 4.9. Licensing

4.9. Licensing When you license your product, you’re essentially “selling” it to another company. They then have the right to manufacture, market, and sell the product. In return, they pay you a flat fee (rarely) or a percentage of every sale they make, called royalties. But why would you want to sell your product? You […]

Read the full story

Posted in LicensingComments (0)

Bringing Your Product to Market 4.0

Bringing Your Product to Market 4.0

Customers see products and services; they don’t really see much else about your business. You worry your head about the entire business, so you pay attention to marketing, branding, operations, and profit. But your customer only really cares about the thing you make or the thing you do. And when they look at your product […]

Read the full story

Posted in Bringing Your Product to MarketComments (0)

Create a free 23 part psychological profile of any public Twitter account

Create a free 23 part psychological profile of any public Twitter account

TweetPsych creates a profile of any public twitter account. Ever wonder how your social networking “psychological profile” compares to that of other public twitter accounts? Now there is a site that does precisely at the low, low cost of free. TweetPsych lists creates a psychological profile of any public Twitter account and compares it to […]

Read the full story

Posted in twitterComments (0)

Shoestring Book Reviews

Shoestring Venture Reviews
Richard Hooker on Jim Blasingame

Shoestring Fans and Followers


Categories

Archives

Business Book: How to Start a Business

Shoestring Book

Shoestring Venture in iTunes Store

Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

Shoestring Book Reviews

Shoestring Venture Reviews

Invesp landing page optimization
Powered By Invesp
Wikio - Top Blogs - Business