Tag Archive | "marketers"

MediaSync Helps Marketing and PR Efforts to Reach the Influencers That Matter

If you talk to a journalist today about what their #1 complaint with PR is, I would be willing to bet that they will say something about spam. Lazy PR practices lead flaks to flood the email inboxes of hundreds (or thousands) or journalists each day with irrelevant and unsolicited press releases. And what’s worse, […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Promotions 8: Marketing and Sales

Promotions 8: Marketing and Sales

Marketing is the engine that drives every business. It is a very complex business, but nothing says you cannot go up against even the biggest marketers in the world with just the right combination of cleverness, strategy, and insight. While we cannot make you brilliant marketers in this or any other book, we can outline […]

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Bringing Your Product to Market 4.9. Licensing

Bringing Your Product to Market 4.9. Licensing

4.9. Licensing When you license your product, you’re essentially “selling” it to another company. They then have the right to manufacture, market, and sell the product. In return, they pay you a flat fee (rarely) or a percentage of every sale they make, called royalties. But why would you want to sell your product? You […]

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Business Book – Shoestring Venture: The Startup Bible

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