Tag Archive | "large corporations"

You Sold Me at Hello: How to Get People to Buy Without Being a Salesman

Short Author BIO: Award-winning author Doug Johnson has written this book to help businesses survive and thrive during both bad and good economic times. He is president of G. R. Johnson & Son Consulting, a businesss management consulting and coaching firm. His 35+ years of business experience is utilized to help small businesses, large corporations, […]

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Information Technology 6

Information Technology 6

The success of your business can hinge as much on your information technology infrastructure as it does on your product, your marketing, or anything else. Large corporations realize this fact and make significant investments in technology to give themselves a competitive edge. Technology allows companies to be more responsive, to understand their customers better, to […]

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Bringing Your Product to Market 4.8. Roll Out

Bringing Your Product to Market 4.8. Roll Out

4.8. Roll Out Your final step involves actually rolling out the product. Here you have two options, which are not mutually exclusive: You can license the product or business idea to another company and collect royalties. You can manage your own company and either do the manufacturing and marketing yourself, or outsource these functions. Section […]

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Bringing Your Product to Market 4.0

Bringing Your Product to Market 4.0

Customers see products and services; they don’t really see much else about your business. You worry your head about the entire business, so you pay attention to marketing, branding, operations, and profit. But your customer only really cares about the thing you make or the thing you do. And when they look at your product […]

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