Tag Archive | "Jell-O"

22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

In our unusual book review series, the staff here at Shoestring Venture is out to break Al Ries 22 Immutable Laws of Branding one brand at a time. Because we don’t believe in negative reviews, we’ve decided to “smart up” what Ries has dumbed down by subjecting his polemics to a “brand test” of major […]

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