Tag Archive | "Information technology management"

Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But […]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper […]

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Information Technology 6.8. Data Mining & Analysis

Information Technology 6.8. Data Mining & Analysis

As your business collects information of all sorts, that information can be used help you make business decisions. Data mining and data analysis are the tools businesses use to turn information in databases into business decisions and business actions. Despite its complexity and impenetrable codes and math equations, data mining and analysis is really very […]

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Information Technology 6.1. Introduction

Information Technology 6.1. Introduction

Understanding IT from a Business Perspective: For most business owners, IT is all the technology stuff they need but don’t really understand: phones, fax machines, computers, software, Blackberries, and sundry other technological bric-a-brac. However, the success of your business can depend as much on your technology as it can anything else; in other words, your […]

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Information Technology 6

Information Technology 6

The success of your business can hinge as much on your information technology infrastructure as it does on your product, your marketing, or anything else. Large corporations realize this fact and make significant investments in technology to give themselves a competitive edge. Technology allows companies to be more responsive, to understand their customers better, to […]

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