Tag Archive | "Google"

Talking Finger Talks Startup

Talking Startup with Talking Finger

Just over two years ago, Erik Granato and William DeRosa launched Talking Finger (www.talkingfinger.com), an industry-leading leading full service social media marketing company specializing in social media strategy, profile creation and development, graphic design, and media integration.Their focus is on connecting businesses with consumers and with each other to leverage the growing influence of social [...]

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Watch Out for those Missing Rungs on the Ladder to Success!

Watch Out for those Missing Rungs on the Ladder to Success!

Grandma’s Secrets was founded in 1994 at the urging of friends. You can say I accidentally fell into business. Although I had baked all of my life, only family members had ever tasted my delights. After completing my first NYC Marathon, I attended a holiday party for the runners. We each were requested to bring [...]

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Relevant sharing, the next evolution!

Relevant sharing, the next evolution!

  What is ShareYourCart? ShareYourCart™ is a start-up project launched in May 2011. The purpose of this new project is to allow shop owners to reward those clients that promote their brand via social channels like Facebook, Twitter and, in the near future, Google +. How did it all start? We thought that shopping [...]

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james alexander

Be visible online with Vizibility

What is the name of the site and URL? Vizibility. http://vizibility.com/ A brief synopsis of the website / application? Vizibility helps people get found online. With the first SearchMe Button for Google we help people take control of their online identities by allowing them to control what people find about them online. Our users can [...]

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Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

In the simplest possible marketing configuration, you will end up using some search advertising, some network advertising, and strike a few deals with some Web publishers. But what if you want to handle your own advertising? Or, check this out, what if you want to “rent” your own Web site to advertisers. If you’re playing [...]

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Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad [...]

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Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Over 70% of your site visitors will arrive from search engine results pages (SERPs); done right, the lion’s share of these visitors will be coming from paid placement ads. When you pay for placement (PFP) or utilize a search engine’s advertising service, your ads are placed in a distinct advertiser section when users search on [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.3. Search Engine Marketing

Promotions: Marketing and Sales 8.3. Search Engine Marketing

In section 7.7, we covered Search Engine Optimization (SEO), the strategies and tactics you use to drive traffic to your Web site by manipulating or influencing your placement on free search engine results pages (SERPs) based on keywords that users would logically employ to find sites or services such as yours. Search Engine Marketing (SEM), [...]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get [...]

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Information Technology 6.5. Application Service Providers (ASP)

Information Technology 6.5. Application Service Providers (ASP)

An Application Service Provider is a company that provides on-demand computer-based services to other companies over the Internet, usually software, typically for a usage fee. Because many small- and medium-sized businesses require specialized software but lack the resources to purchase or develop that software, ASPs provide a cost-effective way to integrate expensive software into even [...]

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To 16,000 customers starting with a computer and a desk

FusionCharts is today a common name among web developers with over 16,000 organizations in 110 countries using it. It is used by names as big as LinkedIn, weather.com, Google, Cisco, GE and World bank. Howmuchever it sounds like a carefully crafted 12-point business plan by a left-brained Harvard-passout, it is so much the opposite. It [...]

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Mothers basement and $500 loan to Start Coins for Anything

Coins for Anything- Jeff Morin is the founder and CEO of a very unique and profitable small business. Jeff is a former United States Marine Corps Sergeant that was stationed with 2nd Marine Division at Camp Lejeune, NC. Jeff saw the the challenge coins sold in his camp were selling for $2.00 – $3.00 more [...]

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Hardware and Software 3.12. Calendars and Schedules

Hardware and Software 3.12. Calendars and Schedules

If you have any of the office suites, either installed or Web-based software, you pretty much have your calendar needs met. All the major office suites come with some form of calendar and contacts software and some, such as Outlook, integrate across several platforms. Still, you may want a totally Web-based calendar or scheduling system [...]

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This is the Century for Small Business

Corporate leviathans appear to have every advantage over small business— big bank accounts, armies of Harvard-educated MBA’s, fleets of lawyers, wallets filled with powerful politicians, and access to the biggest, baddest, priciest media on the planet. And what do you have? A great idea, a laptop, and a stressed-out checking account. What chance do you have? [...]

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What does Google’s acquisition of AdMob mean for small business?

What does Google’s acquisition of AdMob mean for small business?

You may not have heard of them yesterday, but your online marketing is about to get a lot easier. Google continues gobbling up the online advertising world, today by taking a huge helping from the mobile advertising buffet table

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Google shows us how it’s done . . . again . . . with Campaign Insights

Our book,

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The Roundup August 1 & 2 Another week of losers

Amazon Can the Amazon Kindle greed machine take on Apple with it’s tablet-iTunes machine-color ebook reader as well as Barnes & Noble and Sony? Here’s the rare situation — like Blu-Ray vs. HD — where the content providers will decide. Democrats About to lose the health care reform game because of the dizzingly bad idea [...]

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