Business Book: Shoestring Venture – How to Start a Business

For Governor Schwarzenegger, it turns out to be bad luck that this was the year Craig’s List started cracking down on prostitution ads. Just when California state government needed the money most! And for a limited time only on eBay and Craig’s List . . . the state of California! In his latest effort to [...]

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Tide’s out. Dirt’s out, too. Even with another brand, something P&G can’t afford for you to know. Throw this in the face of the next person who blathers at you about “branding.” A two-year analysis of 685 grocery and pharmacy-stocked brands, using data from 32m consumers’ supermarket loyalty cards, found that in 2008 the average [...]

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