Tag Archive | "Forbes"

The Dragonfly Effect – Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change By Jennifer Aaker and Andy Smith

Author Bios: Jennifer Aaker and Andy Smith A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? [...]

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This is Forbes magazine?

This is Forbes magazine?

Surely, there’s some biblical prophecy about what happens when Forbes magazine (mostly) agrees with Michael Moore. In response to Michael Moore’s new film, Capitalism: A Love Story, the editors of Forbes have responded with a piece titled “The Whole Point of Capitalism.” So far, nothing unexpected or surprising from a magazine whose cover story during [...]

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Will we really miss Forbes magazine?

Will we really miss Forbes magazine?

“Everyone is entitled to my opinion.” The New York Times has an excellent piece on the declining fortunes at Forbes magazine, which, like Business Week and Fortune, are suffering the slings and arrows of a declining subscription base, advertiser flight, and unsuccessfully struggling to translate themselves into an online presence. While most people think of [...]

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