Tag Archive | "email advertising"

Promotions: Marketing and Sales 8.14. Email Marketing

Promotions: Marketing and Sales 8.14. Email Marketing

On its face, email marketing seems pretty simple: using email to promote your product, service, or company. Everyone uses email and it costs virtually nothing to send. In practice, however, email marketing can be very complex. As a species of direct marketing, its success largely depends on how well you target your email ads and […]

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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks […]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper […]

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