Tag Archive | "Electronic commerce"

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also [...]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent [...]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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Web and Ecommerce 7

Web and Ecommerce 7

Getting your Web site right means accomplishing many different tasks. Because so many different aspects contribute to a site’s success, the task requires many different hands to make it work. This chapter covers the main aspects of getting your site up and running and the resources available to you to get it right. We begin [...]

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