Tag Archive | "e-commerce"

Internet marketing venture got its start at home, with virtually no budget

Internet marketing venture got its start at home, with virtually no budget

Diane Potter’s company, Springboard Designs (www.springboarddesigns.com), was born out of a set of circumstances that led her to gamble big. She lost her job, and she wanted to stay home with the baby boy she had just adopted. She knew that to earn enough to support her family – husband, Ryan, was still an apprentice [...]

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Cold Start: How Neosites Pioneered the Web Building Market in the Wake of Financial Crisis

Cold Start: How Neosites Pioneered the Web Building Market in the Wake of Financial Crisis

Negative growth, no credit, double digit unemployment and sovereign default. No, this isn’t present day Greece we are talking about here, it’s Argentina 2001, when ballooning debt and an overvalued currency led to the largest sovereign default in history, effectively blacklisting the country from credit. It may not sound like the most fertile ground for [...]

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Pillowcase Studies

Pillowcase Studies

www.pillowcasestudies.com Youtube Video As a student at the London School of Economics, I spend roughly 30 hours per week studying and reviewing material that learned in class. About 2 of these 30 hours are spent scheduling study calendars and finding more efficient ways to analyze and retain information. Last year on August 19th I found [...]

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E-Commerce Accessories Rental model Something Borrowed NY aims to disrupt the Wedding Industry’s traditions.

E-Commerce Accessories Rental model Something Borrowed NY aims to disrupt the Wedding Industry’s traditions.

Name of your company and URL? Date started? Date officially launched? “Something Borrowed NY” (www.somethingborrowedny.com) was conceptualized in January and launched in July of 2011. What is your product or service? “Something Borrowed NY” is the premiere online wedding shop that RENTS designer bridal accessories at a fraction of the retail price! We know that [...]

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A Green Plan for the Future Helps One Stop Green Save the World One Customer at a Time…

A Green Plan for the Future Helps One Stop Green Save the World One Customer at a Time…

The evolution of the CleanTech industry has only recently gained popularity, but Sohail Hassan has always been looking ahead and taking advantage of the progressive tracks laid out in front of him. Taking a page from contemporary leaders in a sector he felt they could improve upon, Sohail founded One Stop Green based on the [...]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built [...]

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Web and Ecommerce 7.13. Content Management Systems

Web and Ecommerce 7.13. Content Management Systems

Content Management Systems Web content management systems, called CMS for short, allow you to create, delete, and edit pages on your Web site simply by typing the content into a Web form. You don’t have to do any coding, programming, designing, or updating. You hit a few commands, do type like crazy, and check out [...]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent [...]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to [...]

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Web and Ecommerce 7.15. Wikis

Web and Ecommerce 7.15. Wikis

A wiki is a special type of content management system that allows not only you to add content to your site, but allows your users to do so, as well. Perhaps the best known wiki-based site is Wikipedia (http://www.wikipedia.com), an online encyclopedia totally written by the Web community. In fact, adding and modifying entries is [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, [...]

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Web and Ecommerce 7.6. Domain Name Registration

Web and Ecommerce 7.6. Domain Name Registration

Domain Name Registration We discuss domain name registration in great detail in our very first chapter since your Web domain name is an inseparable part of the process of naming your company. A great company name does not mean anything if you cannot match it with a reasonably close domain name! Domain name registration, however, [...]

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Web and Ecommerce 7.5. Dedicated Hosting

Web and Ecommerce 7.5. Dedicated Hosting

Dedicated Hosting In the typical hosting service, you share space on a server with other customers. You get a certain chunk of the hard disk real estate and everyone else gets the rest. This can cause you problems―if people out there in Internet land are demanding resources from your site and from other sites on [...]

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Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Website Design and Development: Outsource Companies One thing this world is not short of are Website design and development companies. It’s harder to find a McDonalds than it is to find some company that will do your Web site for you. Your problem isn’t finding outsource companies; your problem is finding one outsource company in [...]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn [...]

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Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people [...]

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Information Technology 6

Information Technology 6

The success of your business can hinge as much on your information technology infrastructure as it does on your product, your marketing, or anything else. Large corporations realize this fact and make significant investments in technology to give themselves a competitive edge. Technology allows companies to be more responsive, to understand their customers better, to [...]

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Back Office 5.12. Customer Support

Back Office 5.12. Customer Support

Customer support is a very specialized communications fulfillment function that involves fielding customer questions, complaints, and inquiries. Customer support services require a much more intimate working knowledge of your services or products than telephone reception. Why would you require customer support? You are selling a product to many customers―you need a customer support service to [...]

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A long discussion of URL shorteners

As social networking — particularly Twitter and similar short-form messaging services — becomes more and more important to disseminating product and service information across a wide audience, we’ve seen an explosive growth of “URL shorteners,” services that are intended to take those long http-colon-slash-slash-tonsofgobbledeygookydogpilesfromyourcontentmanagementsystem and make them short-form friendly. Since we’re adding an entire section [...]

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