Tag Archive | "direct response advertising"

Promotions: Marketing and Sales 8.14. Email Marketing

Promotions: Marketing and Sales 8.14. Email Marketing

On its face, email marketing seems pretty simple: using email to promote your product, service, or company. Everyone uses email and it costs virtually nothing to send. In practice, however, email marketing can be very complex. As a species of direct marketing, its success largely depends on how well you target your email ads and [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Bringing Your Product to Market 4.7. Implementation

Bringing Your Product to Market 4.7. Implementation

4.7. Implementation Implementation is where you figure out how to actually get a whole bunch of products out there for people to buy. If you are outsourcing the manufacture or licensing the product to a manufacturer, you don’t have much to worry about. The outsourcing entrepreneur has to find a manufacturer, some way to ship [...]

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