Tag Archive | "design"

How Visual Marketing Can Boost Your Business

How Visual Marketing Can Boost Your Business

The world is visual. We use our eyes to take in much of the content that influences our behavior, tempers our reactions, and informs our decisions. Whether it’s on the Web, in a brochure, or live in person, the most effective solutions are ones that unexpectedly grab our attention. The key with visual marketing is [...]

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Barn Lost its Charm

Barn Lost its Charm

In 1996, I was injured in a horseback riding accident. I knew then that my blissful days of being a 72-hour a week horse wrangler and trail-ride guide would have to end. As I recovered from a full suite of injuries, I had time to consider my next move. I had been exposed to computers [...]

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Pillowcase Studies

Pillowcase Studies

www.pillowcasestudies.com Youtube Video As a student at the London School of Economics, I spend roughly 30 hours per week studying and reviewing material that learned in class. About 2 of these 30 hours are spent scheduling study calendars and finding more efficient ways to analyze and retain information. Last year on August 19th I found [...]

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DAMN Digital Studio, LLC

DAMN Digital Studio, LLC

Headline: Catch the Eye of Your Next Client with DAMN Digital Interactive Digital Products Name of your company and URL? DAMN Digital Studio, LLC. (http://damndigitalstudio.com) Date started? DAMN Digital was launched in July 2005. It took on the name Mass Designs Studio after absorbing Daniiboi Productionz Corporation. The agency then changed its name to DAMN [...]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, [...]

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Why shouldn’t your barcode be cool?

Why shouldn’t your barcode be cool?

Sheer, complete, unadulterated brilliance. Make the barcode an element of branding and design! I’ve designed dozens of packages from toys to food and, I must admit, it never occurred to me that the barcode could be a cool part of the packaging. You pay for the damn thing, you download the image, and you paste [...]

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Posted in design, seriously smartComments (0)

When a brilliant product idea marries a bad package design

When a brilliant product idea marries a bad package design

I did not make this picture up. Some designer and ad agency thought it was a good idea to make “raw water” look caca brown like this. In today’s “I wish I thought of that department,” we present for your amusement and bemusement . . . raw water. At a premium price, no less. What, [...]

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Posted in design, seriously dumbComments (1)

A beginner’s guide to free stock photos: Part two, the better of the rest

A beginner’s guide to free stock photos: Part two, the better of the rest

Got no money to buy a stock photo of money? This sawbuck is free at MorgueFile.com. In our previous post, we compared photos from the number one free stock site, stock.xchng, to your quotidian stock photos from a pay site, like Corbis. Free is great on a shoestring budget, but, as we demonstrated, you get [...]

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A beginners guide to free stock photos: Part One

A beginners guide to free stock photos: Part One

Normally a stock photo like this will cost you $50 (Web) to $200 (print). At Dreamstime it’s selling for the everyday low price of . . . free. Perhaps one of the most significant bummers of running a shoestring venture is that “free” is often the highest price you can swing. And in those rare [...]

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Speaking of logos, how the best logo of 2008 was created

Speaking of logos, how the best logo of 2008 was created

If you’re in the market for logos of any kind, you should hear Sol Sender’s two-part video interview on how his team created the Obama ’08 logo. Now, most of you can’t afford someone of Sol’s stature and ability, but if you listen carefully, you’ll learn much about what separates an effective design from an [...]

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Logo design trends of 2008

LogoLounge’s yearly roundup of logo design trends. Here’s the thing: for small businesses and entrepreneurs, the designers they can afford are a couple years behind the trends. Why are most of these logos and trends kind of sucky if not a whole lot sucky? First, nothing beats simplicity. Second, the best logos are the ones [...]

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