Tag Archive | "consumer"

Decision Engine Pikimal Aims to Empower Online Consumers

Decision Engine Pikimal Aims to Empower Online Consumers

  Name of Social Enterprise and URL? Pikimal, http://pikimal.com What is your product or service? Pikimal is a decision engine that collects mountains of data on products and other topics. We take all of that factual information and make it accessible to users through our easy Piki interface. In order to understand who Pikimal is, [...]

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The 3rd-Generation Environmental Consumer, Part One

The 3rd-Generation Environmental Consumer, Part One

The 3-G Environmental Consumer The Series 1) Who are they? 2) What are they like? 3) How do they think? In a recent post, I noted that Summit Spring’s new product, “Raw Water,” was a brilliant new product that really isn’t all that new. Since “Raw Water” is simply untreated spring water, you could say [...]

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Boomer women are taking over social media

Well, not yet. There are two unexamined, persistent biases in the popular, media-driven notions of computers and social media: a.) It’s all about kids and b.) it’s all about guys. In a previous post, I examined how boomers in general were the fastest growing users in social media. And just a few days ago, Facebook [...]

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Posted in social marketingComments (0)


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