Tag Archive | "Campbell’s"

Al Ries doesn’t like Campbell’s soup. Really. Says so himself.

Al Ries doesn’t like Campbell’s soup. Really. Says so himself.

This is the craziest book review you’re ever going to read. We’re taking on Al Ries and his seriously simplified 22 Immutable Laws of Branding by throwing one major, successful brand after another at the book. Which we’ve chosen completely at random. Honest. And, not surprisingly, we’re finding that the owners of these brands aren’t [...]

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