Tag Archive | "Business_Finance"

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also […]

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Promotions: Marketing and Sales 8.10. Widget Advertising

Widgets are desktop, browser, or software interface displays that dynamically serve news, information, media, and advertising. Widgets evolved from desktop software that served some function (like play mp3 files) and was available for free, but the user had to endure advertising every time the software was used! When users ran the free software, ads would […]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts […]

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Information Technology 6.8. Data Mining & Analysis

Information Technology 6.8. Data Mining & Analysis

As your business collects information of all sorts, that information can be used help you make business decisions. Data mining and data analysis are the tools businesses use to turn information in databases into business decisions and business actions. Despite its complexity and impenetrable codes and math equations, data mining and analysis is really very […]

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Information Technology 6.6. Database Development

Information Technology 6.6. Database Development

For many businesses, their most valuable asset is information; it is no accident that “IT” begins with the word “information.” Some of this information is valuable because it is necessary, such as employee information or client phone numbers. Some of this information is valuable because it is actionable, i.e., it provides a foundation for making […]

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Back Office 5.12. Customer Support

Back Office 5.12. Customer Support

Customer support is a very specialized communications fulfillment function that involves fielding customer questions, complaints, and inquiries. Customer support services require a much more intimate working knowledge of your services or products than telephone reception. Why would you require customer support? You are selling a product to many customers―you need a customer support service to […]

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Back Office 5.11. Telephone Reception

Back Office 5.11. Telephone Reception

At this point, we need to distinguish the various communications services that are part of your back office. Your needs for each of these services will vary considerably and no single provider may be able to provide you with cost-effective and quality solutions across the board. Telephone reception―this is, simply put, handling incoming calls and […]

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Back Office 5.10. Internet Research

Back Office 5.10. Internet Research

You’re probably wondering what, of all things, is Internet research doing here in a chapter about outsourcing your back office. It may seem like the last thing you expect to do in your business. However, because of its size and richness, the Internet offers unprecedented resources for ensuring the success of your business. Here are […]

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