Tag Archive | "business"

Getting Laid Off Is Sometimes a Good Thing

Getting Laid Off Is Sometimes a Good Thing

Name of your company and URL My company is called GREEN LEAF PROMOTIONS. We are a promotional marketing and design company. www.greenleafpromotions.logomall.com Date Started I started looking into doing a business like this in August 2008. What is your product or service? Green Leaf Promotions uses imprinted ad specialty items to help our customers gain […]

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Motivation To Your Mobile Brings Encouragement To The World

Motivation To Your Mobile Brings Encouragement To The World

My business is called WOE Enterprises and the URL for my app on the Android Market is http://market.android.com/details?id=com.derrickhayes.android.motivation. The Motivation To Your Mobile app provides each person that downloads it with an original quote to start their day. Once the app is downloaded all the user has to do is to touch their the icon […]

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A Green Plan for the Future Helps One Stop Green Save the World One Customer at a Time…

A Green Plan for the Future Helps One Stop Green Save the World One Customer at a Time…

The evolution of the CleanTech industry has only recently gained popularity, but Sohail Hassan has always been looking ahead and taking advantage of the progressive tracks laid out in front of him. Taking a page from contemporary leaders in a sector he felt they could improve upon, Sohail founded One Stop Green based on the […]

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Site Funnel

Every Business Can Afford To Be Online When It’s Free

        By Andy Rosic, Founder, SiteFunl There are so many ways to advertise your business – yellow pages, local coupons, newspaper, signage, the web, postal mail, email and more – that a business owner can easily lose their mind and their shirt in the process. While every form of advertising or “presence” […]

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Homepage Evangelist: An Interview with Carma Spence

Carma Spence, author of Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!, took some time to chat with us about her book and the story behind it. Why did you write this book? Well, that’s kind of a fun story. […]

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Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also […]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But […]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had […]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to […]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts […]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn […]

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Web and Ecommerce 7

Web and Ecommerce 7

Getting your Web site right means accomplishing many different tasks. Because so many different aspects contribute to a site’s success, the task requires many different hands to make it work. This chapter covers the main aspects of getting your site up and running and the resources available to you to get it right. We begin […]

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Information Technology 6.2. Outsourcing Information Technology: Directories

Information Technology 6.2. Outsourcing Information Technology: Directories

Managing an organization with an outsourced IT component is not an easy matter. It doesn’t matter if you’re either comfortable or totally confused with technology; as the owner of your business with an IT infrastructure and strategy, you must master an ocean of knowledge two inches deep about that technology. You simply cannot hire, manager, […]

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Back Office 5.12. Customer Support

Back Office 5.12. Customer Support

Customer support is a very specialized communications fulfillment function that involves fielding customer questions, complaints, and inquiries. Customer support services require a much more intimate working knowledge of your services or products than telephone reception. Why would you require customer support? You are selling a product to many customers―you need a customer support service to […]

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Back Office 5.11. Telephone Reception

Back Office 5.11. Telephone Reception

At this point, we need to distinguish the various communications services that are part of your back office. Your needs for each of these services will vary considerably and no single provider may be able to provide you with cost-effective and quality solutions across the board. Telephone reception―this is, simply put, handling incoming calls and […]

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Back Office 5.10. Internet Research

Back Office 5.10. Internet Research

You’re probably wondering what, of all things, is Internet research doing here in a chapter about outsourcing your back office. It may seem like the last thing you expect to do in your business. However, because of its size and richness, the Internet offers unprecedented resources for ensuring the success of your business. Here are […]

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Back Office 5.9. Human Resources

Back Office 5.9. Human Resources

Right now, you’re contemplating a shoestring venture that may just be a one-person virtual business. At some point, if your venture is successful, you will bring employees on board. It may be as simple as a general office gofer to help you with all the administrative tasks you cannot outsource. It may be as complex […]

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Back Office 5.6. Project Management

Back Office 5.6. Project Management

Depending on your final product, your business can run one of four types of operations: a job shop (an auto repair shop is a job shop), a project company (like an architecture or construction firm), line operations (like a manufacturer), or continuous operations (like a gasoline processing plant). Almost all home-based businesses are on the […]

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Back Office 5.4. Virtual Staffing Services

Back Office 5.4. Virtual Staffing Services

Finally, you can turn to a single company to provide turnkey solutions to your back office needs. A turnkey provider offers most or all of the services you need in a single place. Some are virtual providers only (they work offsite), but some agencies can provide on-site assistance, as well. From your perspective, there is […]

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Core Competencies and Outsourcing

Core Competencies and Outsourcing

In the MBA world, they call “what you do best,” core competencies. Corporations understand that they succeed by doing what they do best and letting other folks, like suppliers or vendors, do the other stuff. For instance, most hotel chains do not actually own their hotels. Why? Any moron can own a hotel. The owning […]

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